Improve your online traffic, sales, and ranking by placing quality safe backlinks in popular and successful websites worldwide. Here are the 4 strategies to begin with:
1. Publish lots of “Skyscraper” content
Skyscraper publishing means that you are building several backlinks from authority sites to link to one piece of content. Would you rather obtain a backlink from Stanford’s website…or a random person’s website? Google feels pretty the same way. That concept is referred to as “Domain Authority” – a site with more authority can pass the authority to your website (via a backlink).
Back on “skyscraper content”, the backlinks from the authority websites need to be of high quality. To ensure they are, start by finding one piece of content that is relevant to your industry and has performed well previously (in terms of robust links) – a simple keyword search on Google will help you to find it. So if the piece of content ranks highly on Google’s first page, it means that a lot of people linked to it. Next, create another piece of content that is 5 – 10 times better than what you’ve found.
A piece of good skyscraper content puts you a step ahead of competitors, but you must actively promote it if you want to get the best out of it. There are countless ways of promoting the content and one of them is to publicize it to people you’ve mentioned in your posts without being pushy or spammy.
2. Become a reputable source for bloggers and reporters
Building amazing links would put you on Google Search’s first page of search results (we mean white hat backlinks sourced from authority blogs and news sites). That’s not as hard as it might look. All you need to do is harness the power of HARO (Help a Reporter(s) Out). HARO is to public relations what Tinder is to hook-ups. To use this essential tool, begin by registering as a source and then choose between paid and free plans. Thereafter, keep a hawk’s eye for requests that are relevant enough for you to contribute to. Finally, send a valuable and very brief pitch to the journalist.
3. Stop the guesswork. Only apply content formats that have been PROVEN to generate social shares and links
You’ve probably heard about BuzzSumo’s recent study of one million articles and blog posts. Surprisingly or unsurprisingly, they found that most of the content is entirely ignored even when it’s of great relevance and quality. Worse yet, they discovered that as high as 75 percent of the content on the web gets zero links. That’s not good news. They, however, found out that the most successful content tended to follow several formats to generate many backlinks. In short, focus on these formats if you want your content to generate more backlinks: infographics, videos, “How to” Posts, “Why” Posts, Quizzes, and List Posts.
4. Turn brand mentions to quality backlinks
At times, someone can mention you in their blog post…but fail to link the mention to your site. Such mentions are referred to as “Unlinked Brand Mentions” and they are a goldmine. By an author mentioning you, it means they like your brand or whatever you’re doing. So to obtain the link, just send a friendly email to the author requesting so.
