In the 21st century, almost every politician is engaging in online lobbying. Politicians are creating accounts with social media platforms and trying to sell their agenda to their target audience in these sites. This is because online lobbying has been proved to have some substantial impact on the outcome of results.
However, for a new candidate who has begun using various social media platforms such as Facebook or Twitter for political lobbying, it can really be hard to tell if you are making progress with your online lobbying or there is something you should change about your whole ideology. So what signs should you watch out for?
5 Signs of successful online lobbying.
1. Increased followership.
One sign that you are actually headed the right direction is an increase in the number of followers. Your online presence and the content you share is what results in online users referring each other to your lobbying pages.
When one of your target audience interacts and likes one of your posts, chances are that they will want friends within their networks to also have a look. Therefore, as long as you are using the appropriate techniques to attract prospective voters, you should start witnessing an increase in followership.
2. Volunteering from bloggers and influencers.
Social media influencers and bloggers always want to remain relevant. They will, therefore, associate themselves with people or information that has some weight and future. In case, you start witnessing your ideologies being shared by social media influencers or bloggers voluntarily, it means that your ideology is strong enough and would be adopted by anyone easily.
3. Immense sharing of content.
Immense sharing of content is another sign of successful online lobbying. In online lobbying, one should always create content that will attract social sharing. Immense sharing of your content through networks and social media platforms means that your content is realistic, simple, and straightforward.
For instance, you might come up with a post for your Facebook page. If the content is worth rereading, you will definitely enjoy watching the rate of sharing increases.
4. Active Discussions.
Any politician who is trying online lobbying for the first time will definitely tell you that discussions on social media are not as one anticipates them to be. You will only find yourself trying to explain your agenda to a couple of people who might have known you on a personal basis or those that are simply trying to discourage you from your ideology. However, if you realize that your online discussions are being very active, it means that more and more social media users want to hear your part of the story. The more people buy your agenda and want to be associated with it, they will want to engage regularly with you and give feedback where possible.
5. Moving masses.
In the western world, most voters are adults who will in one way or the other not be on social media. This means that they may not even know that you exist. If you are doing effective online lobbying, you should begin hearing the elderly or general masses, not on social media associating you with your agenda.
The above are signs that should show you that you are making some progress in your online lobbying. However, remember that, as your ideology gains publicity, expect a lot of criticism and propaganda from your fellow candidates.