When creating or designing an advertisement, a good way to start is identifying the competitive advantage of your brand or product. Who are your competitors? What do they offer, and what is the added value in the product that you are offering? This is key to establishing a firm stance for your brand or product in a specific industry.
Next comes your target audience? Who are you looking to sell your brand, product or service to? What are the age groups, gender, education and background of your potential customers? Once, these are identified more or less, they will help guide the direction of ideas and concepts of your ad creation. The more specific you are with your target audience, the more effective would your ad be.
Now reaching content, images and graphics --- headlines are important. Your headline needs to be appealing, short and meaningful. As for the main content or video script, it needs to be interesting and concise, and must convey in brief what your product is all about. Here, it is important to emphasize on the quality and substance of your content. Poor copywriting scares clients away, as it diminishes the appeal and overall reliability of the product. Images and graphics play a major role in your ad. These must be eye-catchy and captivating for the viewer.
Finally, testing an ad before releasing it to the public is a smart strategy to figure out how effective it would be. The ad can be tested out on a small group of persons within your target audience. Once the ad is displayed or presented to the test group, questions can be raised as to how interesting the ad seems. Does it inspire trust? Is it easy to comprehend? Getting answers to your questions would help assess the overall impact that the ad would have once it is live.