A business owner applies Search Engine Optimization “SEO” for his website in order to enhance its ranking in search engines, thus boosting traffic to that website, enabling it to reach a good number of target audience and clients. Once a web surfer runs a search using Google or other search engines, the most relevant webpages, websites and content appear at the top of the search results page. Webpages that have poor content or content that lacks substance, tend to appear at the low end of the search results, thus making them less accessible or available to target audience. So, what do SEO experts actually do? In a nutshell, they analyze the make-up of the entire website, in terms of content, keywords, and overall design. SEO experts can identify the webpages that do not perform well, and they can recommend ways to improve the existing content, or add to it or completely change it, based on user sentiment. SEO experts also study a website’s metrics, which is basically the science of measuring a website’s trends and events, such as user clicks. Based on the metrics analysis, SEO experts are able to suggest ways to improve webpage ranking and authority. These may include merging some pages together, developing certain pages further, and identifying pages with broken links or errors. Moreover, SEO experts conduct a form of analysis of the website, known as Google Analytics. The analysis provides significant information regarding website users and viewers, such as the source of traffic in terms of country, laptop or mobile devices, as well as links that get the most clicks. Another important factor that SEO experts look at is the “bounce rate” of a website. The bounce rate shows how quickly the visitor leaves the website after first accessing it. A successfully designed website is able to attain the reader’s interest to dig deeper into the website and explore its various pages. A high bounce rate shows that a website is not successful enough in encouraging a visitor to spend time browsing through.
Moreover, SEO experts conduct a form of analysis of the website, known as Google Analytics. The analysis provides significant information regarding website users and viewers, such as the source of traffic in terms of country, laptop or mobile devices, as well as links that get the most clicks.