This field should be written in capitalized case (This is an Example of Capitalized Case), and should briefly outline the newsworthy aspect of the release (also known as the 'hook'). ONLY the headline should appear here - do NOT include text such as media contact, "for immediate release" or dateline info here.

This field is designed to add more information to the headline. This should be written in regular sentence case, not capitalized case. Some editors will read the headline and the subheading before deciding to read more about your release, so keep this in mind when composing this field. Do NOT include text such as media contact, "for immediate release" or dateline info here.

Keep this to between 250-500 words for best results, though TOP Press Release does not limit length.

Please note that our Mass Media Visibility package has a word limit of 375 words for all fields (headline, subheading, body and boilerplate) before an overage charge (of $89 per 100 words) is applied. This is a fee that PR Newswire imposes and we have to pass this along.

Do not include your dateline here - we will use what you entered in the dateline field. Also, do not include words such as "For immediate release", or repeat the headline or subheading. Be sure to place your media contact information at the end of the release only; not the beginning.

If you are submitting a release that references an ongoing or resolved legal case, please send a copy of the case number and the docket to csr@theonlinepublishers.com shortly after submitting your release to avoid a delay in your distribution. If your release references the acquisition of a private company, or makes reference to any other private company, we will need written approval of the release by a representative of that company to be forwarded to us at csr@theonlinepublishers.com. References to public companies are not allowed.

Please note we do not accept releases on certain subjects, companies or topics. Refer to our Editorial/Submission Guidelines for more details.

Creating Text Links and Formatting

It is simple to create text links in our system for your press release's keywords. First, however, remember that anything that is a straight URL (ie any web address beginning with www. or http://, or any email address written out in full with the @ sign) will automatically link, so there is no need to use this code for those.

To link keywords to a website or web page, however, simply the code below and replace "keyword" with the keywords you want to link, and "www.website.com" with your specific website or page that you wish for the words to link to.

[url=http://www.website.com]my keywords[/url]

To link to an email message that will be sent to a specific address, use this:

[email=info@website.com]email us here[/email]

To make your text bold, italicized or underlined, use the code below:

[b]I want this text to be bold[/b]

[i]I want this text to be italicized[/i]

[u]I want this text to be underlined[/u]

Remember, although we do not limit the number of keyword links you may include in your press release, it is recommended that you do not include more than 3 text links or 1 per 100 words.

This is an optional field, but if you choose to enter text here it should be a brief paragraph giving a history of the company or companies issuing the release.

NOTE: **Please ONLY fill out this field if you haven't already included your "About Us" section in the press release body.

Creating Text Links and Formatting

It is simple to create text links in our system for your press release's keywords. First, however, remember that anything that is a straight URL (ie any web address beginning with www. or http://, or any email address written out in full with the @ sign) will automatically link, so there is no need to use this code for those.

To link keywords to a website or web page, however, simply the code below and replace "keyword" with the keywords you want to link, and "www.website.com" with your specific website or page that you wish for the words to link to.

[url=http://www.website.com]my keywords[/url]

To link to an email message that will be sent to a specific address, use this:

[email=info@website.com]email us here[/email]

To make your text bold, italicized or underlined, use the code below:

[b]I want this text to be bold[/b]

[i]I want this text to be italicized[/i]

[u]I want this text to be underlined[/u]

Remember, although we do not limit the number of keyword links you may include in your press release, it is recommended that you do not include more than two.

A powerful pull quote is a great way to instantly capture a reader's attention. Copy a quote from within your press release and paste it here (do not erase it from within the body of your press release). The quote will be pulled out and displayed as a block quote.